FYP Proposals

Proposal: 1
Name: Aw Hwee Yaan, Tan Sook Hiang
ID: 1061111554, 1061106624
Brand: Elianto
Product category: Beauty, cosmetics, toiletries
Target audience: female aged 16-30 years old
Information: Elianto is a brand synonymous with gentle skincare products, enriched with nourishing and soothing botanical extracts, complemented with a vibrant range of colour cosmetics which brings out the best of sparkling eyes, rosy cheeks and adorable lips.
Market situation:
- Elianto is a brand with low price product.
- The quality of the product is average ratings

Issue and problem:
-As image of being cheap, people will assume that is product of no quality.
-People have the perceptions of good quality products would automatically have high price

Idea / concepts:
Create a new brand image to let people know although the price is cheap but the product is good.

Citation / references: http://www.elianto.biz


Proposal 2

Name: Aw Hwee Yaan, Tan Sook Hiang

ID: 1061111554, 1061106624

Brand: SK II Product Category: Beauty, Cosmetics, And Toiletries

Target Audience: Woman aged between 30-55

Info: The main USP of SK-II product is an element known as Pitera. The website of SK-II states that this product was discovered by accident in Japan. Japanese working in a particular Sake factory had unblemished hands which were noticed by a scientist working there. This product is then combined with vitamins, amino acids, organic acids and minerals. This concoction is claimed to help in renewing the outer layer of the skin.

Market Situation: SK-II is a well known beauty product with Pitera. The function of Pitera is to allow skin’s natural surface rejuvenation process to function at its prime, enhancing the renewal of the skin’s outer layer. Thus not all ladies are suitable with such ingredients and bad side effects appeared on their skin. Their biggest competitor will be Biotherm, a product that suits the same target audience with lesser rumors.

Issue / Problems:
- The image was ruined by bad rumors about having bad side effect on the skin
- Rumors about movie star being sued for cheating customers on false advertising.

Ideas / Concept:
- Making people realize that this issue has already passed since 2006 which is quite long ago there are improvements on the products.
- Emphasize the good effects on skin and ingredients that will do good on the skin.

Citation/Reference:
http://www.sk-ii.com/
http://www.theperformanceleader.com/sk-ii-review/ (got usp)
http://www.cosmeticsdesign.com/Products-Markets/P-G-ceases-sales-of-SK-II-in-China (rumors)
http://www.cosmeticsdesign.com/Products-Markets/Procter-and-Gamble-to-resume-sale-of-SK-II-cosmetics-in-China

http://www.erim.eur.nl/ERIM/Research/Centres/China_Business/Research/Case_Studies/Case_Detail?p_item_id=5052298&p_pg_id=93&p_page_id=

http://www.chinadaily.com.cn/china/2006-10/06/content_702191.htm

http://www.chinadaily.com.cn/business/2006-10/11/content_705765.htm


Proposal 3

Name: Aw Hwee Yaan, Tan Sook Hiang

ID: 1061111554, 1061106624

Brand: Baby Abuse Product Category: Public Service Campaign

Sponsor: Cotton On

Target Audience: All range of people

Info: People are loosing humanity nowadays where they even torture babies now besides children. There are several ways of torturing other than just physically abuse. Babies are sexually abuse too. Moreover, most of the babies did not survive from such torturing act; they also suffered from several side effects after being abused.

Market Situation:
- People nowadays don’t take human life seriously
- Babies are the future generation whom will be our future leaders, yet people are doing such inhumane acts which they not just violated human rights and destroys our future hope.

Issue / Problems:
- Babies are suffering from several abuse from inhumane adults
- There are a lot of cases where babies are dying from being abused, and few side effects such as shaken baby syndrome.

Ideas / Concept:
- Create awareness of how serious it is about the issue of baby abuse
- Trigger the sympathy moral value towards people

Citation/Reference:
http://www.keepkidshealthy.com/welcome/commonproblems/child_abuse.html
http://malaysiacrimewatch.lokety.com/baby-girl-sexually-abused-by-babysitters-son/
http://malaysiacrimewatch.lokety.com/newborn-baby-in-coma-after-alleged-abuse/
http://www.webinknow.com/2009/09/social-media-and-the-cotton-on-baby-tshirt-crisis-.html (Cotton On)


Final Proposal

Name: Aw Hwee Yaan, Tan Sook Hiang

ID: 1061111554, 1061106624

Brand: POPEYES Product Category: Food and Beverage

Target Audience: fast food lover

Info: Popeyes is a chain of fried chicken fast food restaurants. Popeyes serves chicken products in mild and spicy flavors and offers sides such as Cajun fries, mashed potatoes with Cajun-style gravy, and Cajun rice. All combo meals come with a biscuit.

Market Situation:
-More than 1800 Popeyes restaurants in more than 40 states.
-There are 7 Popeyes restaurant in Malaysia
- Popeyes was first releaseed at the year of 2009 located in Taman Tun Dr Ismail

Issue / Problems: Less propaganda in Malaysia.

Ideas / Concept: Create brand awareness

Citation/Reference:
http://www.popeyes.com/
http://money.cnn.com/2008/03/28/smbusiness/popeyes.fsb/index.htm?postversion=2008032800
http://answers.yahoo.com/question/index?qid=20070703205121AAiLlEq
http://www.theedgemalaysia.com/index.php?option=com_content&task=view&id=15617&Itemid=79