1. Have you been to Popeyes fast food restaurant?
It's located in Sunway Pyramid, The Curve, Mid Valley, Seri Kembangan, Klang Parade,
o Yes
o No
o I’ve never heard of it before
o Other:_____________
2. How old are you?
o Age 13-18
o Age 19-23
o Age 24-32
o Age 33 and above
3. How often do you eat fast food in a month?
o Everyday
o 5+ times a week
o 4-5 times a week
o 2-3 times a week
o Once a month
o Never
4. Which fast food restaurant do you feel gives you the best value?
o McDonald’s
o KFC
o Wendy’s
o Burger King
o Popeyes
o Subway
o Marrybrown
o Other:_____________
o
5. How do you rate Popeye’s food?
o 1 bad
o 2
o 3
o 4
o 5 good
6. How familiar are you with Popeye’s menu selection?
o Not familiar
o Somehow familiar
o Very familiar
7. What would be the main reason you choose Popeyes?
o To eat chicken
o To eat their fish filet
o Value menu
o Money saving
o Convenience
o Other:_____________
8. Do you view Popeyes
o Strongly agree
o Disagree
o Slightly disagree
o Moderate
o Slightly agree
o Agree
o Strongly agree
9. Roughly how many Popeyes commercials or Billboard advertisements have you seen within the past 1 year?
o 0
o 1-3
o 4-6
o More than 7
10. What issue do you think that is stoping you from going to Popeyes?
o Not knowing their existence
o Bad food?
o Location
o Price
o Other:_____________
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