6.2.1 McDonald’s
| Market Share | There are 172 restaurants, and 8 to 10 new stores are opened every year. |
| Products features | Favourites- McChicken, Breakfast, Happy meal, Desserts, Beverages, Mcsaver |
| New Products | Flavor Twist |
| Positioning | McDonald's mission is to be our customers' favourite place and way to eat – with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time. |
| Current and Past Advertising Campaign | Past: Cornetto Hot Cool Dessert Current: What’s the G? |
| Media expenditure | Spending RM4261,000 on advertising and promotion |
| Advertising Schedules | To date, McDonald's has used 23 different slogans in |
6.2.2 Kenny Rogers Roasters
| Market Share | KRR to open 8 to 10 more outlets in |
| Products features | All Times Favorites, Kenny’s Greatest Meal, Life& Easy Selections, Sweet Indulgence, Healthy Bites, Freshen-up Selections |
| New Products | There are no new products |
| Positioning | KRR is a happy healthy eating roasted chicken restaurant. |
| Current and Past Advertising Campaign | Past: -Roasters Health Watch 2009 -Roasters Chicken Run 2009 Current: -Roasters Scholarship Programme -Roasters Healthy Eating Day 2010 |
| Media expenditure | unobtainable |
| Advertising Schedules | unobtainable |
6.2.3 Fish manhattan
| Market Share | Over the years, The Fulton Fish Market has been relocated, but its reputation remains intact as one of the largest wholesale fish markets in the world. |
| Products features | Fishan's Giant Fried Platter for 2, deep-fried fish fillet, calamari, mushrooms and fried shrimps served with chips and garlic rice. Seafood Chowder Baked Fish in Garden Herbs Caesar Salad Garlic Butter Mussels Mud Pie Sizzling |
| New Products | Wrap'n Roll |
| Positioning | Watch us f our prawns right in front of you. Eat in a special skillet (instead of boring ol’ plate).Be pampered by our ultra-fi service. Every dining experience with us is simply fabulous! |
| Current and Past Advertising Campaign | Past: Dads dine for free Current: - -Fishilicious Great Value Set Lunches Tea Break Special |
| Media expenditure | unobtainable |
| Advertising Schedules | unobtainable |
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