2.0 Product profile

2.1 Product name

POPEYE LOUISIANA KITCHEN

2.2 Product classification

i. Consumer

It is a fast food restaurant where people can walk in and eat it anytime.

ii. Non durable

It is a fast food restaurant selling chicken and so on where it couldn’t last forever.

iii. Convenience goods

food

2.3 Product characteristics

Family Meals	Price
8 pc Chicken & 4 Biscuits	RM26.95
12 pc Chicken & 6 Biscuits	RM34.95
16 pc Chicken & 8 Biscuits	RM45.95
Kids Meals (include 1 Biscuit & 1 Ice Milo)
1 pc Chicken	RM6.95
2 pc Chicken Tenders	RM6.95

Chicken Combo REAL MEALS Include 2 REG Sides, 1 Biscuit, & 1 REG Drink A La Carte Price Price 1. 2 pc Chicken RM5.95 RM9.90 2. 3 pc Chicken RM8.90 RM11.95 Chicken Tenders Include 2 REG Sides, 1 Biscuit, & 1 REG Drink A La Carte Price Price 3. 3 pc Tenders RM5.50 RM9.50 4. 5 pc Tenders RM8.50 RM12.50 Seafood Combo

Include 2 REG Sides, 1 Biscuit, & 1 REG Drink	A La Carte Price	Price
5. 2 pc Fish	RM7.40	RM10.95
6. Shrimps	RM9.90	RM13.95
7. Fish & Shrimps	RM9.90	RM14.95

Sandwiches & Bowls BIG EASYS

Include 1 REG Drink	A La Carte Price	Price
8. Chicken Sandwich	RM5.90	RM7.60
9. Fish Sandwich	RM6.30	RM8.00
10. Shrimp Sandwich	RM6.90	RM8.60
11. Chicken Rice Bowl	RM6.95	RM8.65
12. Fish Rice Bowl	RM7.95	RM9.65
13. Shrimp Rice Bowl	RM8.95	RM10.65

Signature Sides

	Regular		Large
Mashed Potato	RM1.99		RM4.99
Cajun Fries	RM2.90		RM5.90
Coleslaw	RM1.99		RM4.99
Biscuits	1pc RM1.30	6pc RM6.90		12pc RM12.90

Desserts

	Price
Tiramisu	RM3.95
Strawberry Cheesecake	RM3.95
Chocolate Surprise	RM3.95

Drinks

Fountain Drinks Coca-Cola, Sprite, Sarsi, F&N Grape, Seasons Ice Lemon Tea	Regular RM2.20	Large RM2.50
Orange Juice	RM3.20
Ice Milo	RM3.30
Hot Milo	RM2.50
Hot Coffee	RM2.50
Hot Tea	RM2.10
Mineral Water	RM2.00

Special Set Menu

	Price	What’s inside
Popeyes Maxi Meal 2	RM10.90	· 1 pc Fish Fillet · 1 pc Bonafide Chicken · 1 pc Chicken Tender · 1 Reg Mashed Potato · 1 Reg Soft Drink
Get the Extra Kick Add on 1 Reg Soft Drink	RM5.99 RM1.00	3 pcs Bonafide Wings Fountain Drink
NEW Crazy.Wicked.Twisted (Add on to any Combo Meal)	RM3.99 (ala carte) RM2.99

2.4 Distribution

i. Indirect

Manufacture/Factory à Distributor (Grand Companion Sdn Bhd) à Franchises

ii. Exclusive distribution

Popeyes Louisiana Kitchen is a fast food restaurant having 7 franchises around Malaysia. It is an independent restaurant where they only sell their signature dishes and menus.

2.5 Product life cycle-

2.6 Brand image and implications

People perceive Popeyes Louisiana Kitchen as fast food restaurant selling fast food which the menu is similar to KFC’s. It has extra features that make it unique and people like it.

2.7 Distinctive features

Red Beans & Rice, Mashed Potatoes with Cajun Gravy, Cole Slaw, Cajun Battered Fries, Cajun Rice, Biscuits.

2.8 Unique selling proposition (USP)

Cajun recipe from Louisiana

2.9 Promotional history

non