5.2 The marketplace

5.2.1 Current condition of the marketplace

The current condition of fast food marketplace is getting better where people nowadays have tight schedule in their daily routine life. People rely on fast food rather than cook at home or waiting for food in other restaurant, thus of the good condition in the market place.

5.2.2 Changes in the marketplace that may affect your campaign-positively or negatively

· Positively-People could not resist the attraction of the tasty fast food

· Negatively- Over health conscious