| STRENGTH · Unique · Cajun style fried · Cheaper than KFC · More varieties of food · Less oil in the chicken, low cholesterol, | WEAKNESS · Less outlets · Chicken is not as juicy as KFC chicken · Due to new market, not fast moving promotion, company cannot update |
| OPPOTURNITIES · Health conscious-healthier than beef · Buka puasa | THREATS · Economic crisis (when chicken price grow up) · Word of mouth · Bird flu · Bad rumours · Competitor in market |
Tuesday, September 28, 2010
7.0 SWOT analysis
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