11.1 References

11.1 References

Industry and Market Information

http://www.theedgemalaysia.com/index.php?option=com_content&task=view&id=15617&Itemid=79

http://www.mpdailyfix.com/popeyes-louisiana-kitchen-social-media-strategy/

http://www.ajc.com/business/popeyes-executives-tout-market-560468.html

http://www.qsrweb.com/article/95441/Popeyes-Improving-the-experience

http://www.aseansources.com/jsp/malaysia_food_beverage.jsp

Popeyes Louisiana Kitchen’s information

http://twitter.com/popeyeschicken

http://en.wikipedia.org/wiki/Popeyes_Chicken_%26_Biscuits

http://www.patchay.com/2009/02/popeyes-chicken-opens-in-kl.html

http://www.malaysiantoday.com.my/node/522

http://www.legendria.com/2009/03/20/food-review-popeyes-louisiana-kitchen/

http://www.popeyes.com/

http://www.facebook.com/home.php?#!/PopeyesLouisianaKitchen?v=info&ref=ts

http://www.facebook.com/pages/Petaling-Jaya-Malaysia/Popeyes-Malaysia/326395032408?ref=ts

Competitor’s information

http://www.rootbeer.com.my/

http://www.marrybrown.com.my/

http://www.kfc.com.my/

http://www.facebook.com/home.php?#!/KFCMalaysia?ref=ts

http://webcache.googleusercontent.com/search?q=cache:5ic3rFfSls4J:www.slideshare.net/imctommyb/kfc-research-analysis+KFC+advertising+schedules&cd=2&hl=en&ct=clnk&gl=my

http://www.kfcholdings.com.my/English/FlashSite/Home/Home.asp

http://www.vanityshack.com.my/2010/06/28/kfc’s-toasted-pocketful-sends-tastebuds-on-an-adventure/

http://www.slideshare.net/imctommyb/kfc-research-analysis

Indirect competitor’s information

http://www.krr.com.my/

http://www.facebook.com/home.php?#!/My.McDonalds?ref=ts

http://www.mcdonalds.com.my/

http://www.manhattanfishmarket.com/main.html

Miscellaneous

http://spreadsheets.google.com/viewform?formkey=dHExSm55bXpFNnlDQzBnYWZ2WEhobnc6MQ